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I have spent the past few weeks staring at what seem to be digital ghosts; they look human, speak the way we do, and cause anger and despair. But they are not real. They are machines wearing human skin. Something is shifting in Pakistan’s social media landscape. It is not merely a rumour. It is not the old cycle of misinformation. It feels darker. Artificial intelligence is reshaping reality frame by frame until the internet resembles a hall of mirrors. For me, it began on November 8, when an account called ‘PakVocals’ posted a video on X that claimed to show journalist Benazir Shah dancing in a nightclub. The caption was cruel. It tried to mock her by using derogatory comments against her professional credibility. At the time of writing this piece, that video had garnered more than half a million views. It did exactly what it was designed to do: turn a journalist into a target. Mission accomplished! To most viewers, the clip probably passed as real, but for me, something felt off....
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